Our Story

Clixo Ecosystem

We are an ecosystem of inventors, designers, educators, moms, dads, thinkers, and artists pioneering the future of creativity.

Play is serious business. It can spark curiosity and self-expression, and help us break free from perfectionism. When done right, play is magic. At Clixo, we believe everyone deserves magic in their lives. Our mission is to make that possible.

Made with everyone in mind.

We’ve worked in the design and toy industry for over two decades. Clixo is our response to a culture of overly-structure, goal-oriented play. After (literally) thousands of prototypes and years of play-testing, we’ve created a toy for everyone. It’s lightweight, colorful, adaptable, and offers endless possibilities.

For a global community of kids and kids at heart

Everyone Clixos differently. Feinics made a Rube Goldberg machine. Erica stores Clixo pieces throughout her apartment so they’re always ready to go. We’re constantly developing Clixo in dialogue with our community. Whatever age, whatever background, Clixo is designed to inspire creative confidence through the power of play.

Play is serious business. It can spark curiosity and self-expression, and help us break free from perfectionism. When done right, play is magic. At Clixo, we believe everyone deserves magic in their lives. Our mission is to make that possible.

Made with everyone in mind.

We’ve worked in the design and toy industry for over two decades. Clixo is our response to a culture of overly-structure, goal oriented play. After (literally) thousands of prototypes and years of play-testing, we’ve created a toy for everyone. It’s lightweight, colorful, adaptable, and offers endless possibilities.

For a global community of kids and kids at heart

Everyone Clixos differently. Feinics made a Rube Goldberg machine. Erica stores Clixo pieces throughout her apartment so they’re always ready to go. We’re constantly developing Clixo in dialogue with our community. Whatever age, whatever background, Clixo is designed to inspire creative confidence through the power of play.

This is Us

Assaf

Founder, CEO and Toy Maker

Favorite toy
Turtle helicopter combo

Fun Fact
Assaf makes the best shakshuka and loves to cook it while wearing a Clixo-made chef’s hat and apron combo.

Yaron

Chief Operating Officer

Favorite Toy
Clixo bike covers

Fun Fact
Yaron was a pro kite surfer, a father of four and is planning a cross-country family road trip in a Clixo-covered camper.

Seb

Design and Robotics

Favorite Toy
Superhero

Fun Fact
Seb is a Clixo master builder and he invented many of our favorite creations like the dancing superhero and the spaceship.

Ezra

Chief Testing Officer

Favorite Toy
Jellyfish

Fun Fact
Ezra loves to share his thoughts about the possible things you can make with Clixo. He loves food, especially pizza.

Pierre

Product Manager

Favorite toy
Helicopter

Fun Fact
Pierre enjoys endlessly walking the streets of New York City and often does so while wearing clothing he makes entirely out of Clixo.

Kyjah

Social Media Specialist

Favorite Toy
Sunflower

Fun Fact
Kyjah is our social guru. A born & raised New Yorker, she sees everything through the lens of an Instagram filter.

Max

Animation and Photography

Favorite toy
Tardigrade

Fun Fact
Max is our resident picture taker,  he’s currently perfecting pancakes and hopes to have a full stack soon!

Coraline

Graphic Design

Favorite Toy
The Sea Turtle

Fun Fact
Coraline is obsessed with the ocean, she spends more time in water than on land and she can’t wait for the day we make a full size clixo submarine!

Oded

Education

Favorite Toy
Motorcycle

Fun Fact
Oded is an avid swimmer and runner (for the bus). He loves traveling and has been to over 72 countries.

Look what we’ve won!

We’re honored that reviewers and publications are raving about our breakthrough product.

“Clixo has the most incredible potential to reinforce the curious inclination of our youth. Every child should have this toy.”

“There are no small magnets to worry over and the set comes with some starter ideas for making a ball, a crown, a bendable snake, and a helicopter. We like the open-endedness of the pieces that call for imagination and flexible thinking.”

“Their unusual (and unusually versatile) functionality unleashes creative possibilities beyond anything one might hope to expect.”

“Kids can build limitless creations with these novel building pieces, which are designed to be light, compact and stackable when not in use."

Join our newsletter

get exclusive offers and news