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Don’t Store It, Use it!

Don’t Store It, Use it!

By Assaf

August 2020

Clixo’s packaging is made to be recycled, not re-used. 

It’s becoming best practice these days to put extra effort into product packaging. Whether that’s making it eco-friendly, adding personalized touches, or using really high quality materials, companies are using packaging as a way to make a lasting first impression. Given how much competition is out there, this makes sense. Every way to differentiate your brand helps.

At Clixo, we’ve also thought long and hard about packaging, going so far as to do extensive user testing on a variety of models. First we tried out a thin, cardboard case that allowed the Clixo pieces to lay flat. Next, we got excited by the possibility of a metal box. But then when we went out into the field to talk to parents and observe how kids interacted (or didn’t) interact with toy packaging, the resounding response we heard was that toys disappear back into boxes, boxes disappear into stacks in the closet or on shelves, and the system that was meant to help organize actually ends up cluttering.

We take the feedback we receive from parents and children very seriously, and so we ended up coming to a slightly different conclusion than most other brands. Instead of using packaging as yet another material to try and assert our presence in, we built our packaging with the opposite goal in mind.

We want you to get rid of our packaging. Not because it’s cheap, shoddy, or an aesthetic nightmare. No, because the whole ethos of our toy is for it to jump straight out into the world and never go back. The bamboo, recyclable shell it comes in is minimalist and can be used to store other things (if you’d like), but the quick peel-off lid is purposely made to not go back on the shell. That’s because we want opening Clixo to be a singular experience, before the toy takes on its true nature as a constantly evolving creative tool in whatever environment you’re in. While some toys are made to be perfectly fit together (only to end up collecting dust on a shelf), and others are made to be messily used and then carelessly thrown back into boxes, Clixo is built to be in a constant state of iteration. It’s self-storing, integrating with the world around it.

Maybe at the end of today’s play session your child’s Clixo pack has turned into a crown they wear at dinner. Or maybe it’s turned into a basket they attach to the refrigerator. Maybe they want to bring it on a playdate the next morning, and so they quickly snap it up into a stack and put it in their backpack.

Regardless, the mark of a good Clixo session isn’t a feeling of having ‘completed’ something and then storing it away. It’s about experiencing the joy of exploration, invention, and discovery.”

Our packaging is simple. That’s how we think it should be. Environmentally responsible, satisfying to tear open and dive into, and made to be recycled. After all, anything that gets between you and your creativity is something to be minimized, not maximized. So let it go, and get clicking!

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