Clixo's Play Story

Play is serious business. It can spark curiosity and self-expression, and help us break free from perfectionism. When done right, play is magic. At Clixo, we believe everyone deserves magic in their lives. Our mission is to make that possible.

Clixo's Pillars of Learning

The Sandbox of Toys


Each child drives their own educational journey at their own pace.

The Power of Simplicity


Naturalistic shapes allowing kids to create intuitively. 

Just the Right Amount of Structure


Some constraints to free-form play provide scaffolding for innovation.

Experimentation Over Perfection


Flexibility that defies the notion of completion with open-ended curiosity.

Agility and Humor


Humorous storytelling as an entryway into playful creativity. 

Our Store Tour!

Made with everyone in mind.

We’ve worked in the design and toy industry for over two decades. Clixo is our response to a culture of overly-structure, goal-oriented play. After (literally) thousands of prototypes and years of play-testing, we’ve created a toy for everyone. It’s lightweight, colorful, adaptable, and offers endless possibilities.

Rethinking Play

Everyone Clixos differently and we love that! Feinics made a Rube Goldberg machine. Erica stores Clixo pieces on metal surfaces throughout her apartment so they’re always ready to go, Roy is building his first beta version of a cool winged armor. We’re constantly developing Clixo in dialogue with our community. Whatever age, whatever background, Clixo is designed to inspire creative confidence through the power of play.

Inside Every Pack

Unique shapes, flexible pieces, strong magnets, fun accessories, inspiring starter activities, and endless possibilities.

Award-Winning Toy for Creativity

Clixo is a certified Educational Product by the STEM.org
Rainbow Pack is honored with an Excellence Seal of Approval by Mom's Choice Awards
Winner of Top Summer Toys by Toy Insider
Winner of the Best Creative Fun Award by Tillywig
Winner of Top Toy Creative Child Awards by creativechild.com